As you know Air Asia has sponsorships with lots of companies. Because of this, it has quite a few planes painted in special liveries that feature the brands that it sponsors. AirAsia also boasts the awards it wins by painting them on its planes too. Though using airplanes as billboards is nothing new, Airasia is the first airline to pursue this strategy aggressively.
The standard livery of the A320s of Airasia and its Thai and Indonesian affiliates.
The old inverse red and white livery of AirAsia that was painted on its old fleet of 737s which are mostly being retired nowadays and replaced with the A320s above.
This livery was the winning design in a competition amongst students at some university in Thailand.
An old 737 with Lat's drawings
Bearing the Malaysian flag on an old 737. Really wish they would paint one of their new A320's in this livery too.
AirAsia plane painted to resemble the Williams F1 car
AirAsia X sponsoring the livery of the laughing stock of the American NFL. Though I wish Mr Tony has chosen a better team, I can see why the Oakland Raiders were chosen. AA-X plans to fly to America pretty soon and is eyeing a cheap airport on the west coast of America, preferably in California. By sponsoring an American team, Airasia is hoping to spread brand awareness of AirAsia to Americans travelling in Asia, so that when the airline finally does fly to America, its brand would have gained some recognition amongst the locals. And of course, by picking a shitty team to sponsor, that means sponsorship is cheap. Another innovative cost saving measure by AirAsia...
...which is no doubt the World's Best Low Cost Carrier! (MU fans, FYI, this used to be the Manchester United plane. Guess Airasia doesnt have to hang around with shoddy outfits now that it's the world's best)
...and before that it was Airline of the Year 2007! (Who cares where these awards come from? What matters is that Airasia has them!)
2 comments:
Air Asia rocks. :)
air asia or air asia X? lol
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